Apple has officially opened pre-orders for its latest product lineup, including the highly anticipated iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3. The pre-order window began on Friday, September 12, 2025, at 5 a.m. Pacific Time, with availability in stores and online set for September 19.

The iPhone 17 lineup features four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, each running on Apple’s new A19 or A19 Pro chips, promising major leaps in processing power and energy efficiency. The devices showcase enhancements in display technology with ProMotion support, bringing smoother scrolling and more vivid visuals, and upgraded 48-megapixel Fusion camera systems, which allow for professional-grade photography in a mobile device.

Apple’s iPhone Air serves as the thinnest model to date with a single-lens rear camera, designed for users seeking lightweight portability without compromising core features. The flagship iPhone 17 Pro and Pro Max models boast advanced telephoto lenses with up to 8x optical zoom and improved durability through Apple’s Ceramic Shield 2.

Customers can pre-order on Apple’s official website, the Apple Store app, or authorized retail partners such as Croma, Reliance Digital, and Vijay Sales. Apple Specialists are also on hand both online and in stores to assist users in choosing the right model, selecting financing options, and planning carrier upgrades for a seamless shopping experience.

Tim Cook, Apple’s CEO, remarked during the September 2025 launch event, “With the iPhone 17 series and our enhanced ecosystem, we’re bringing customers the most intelligent and connected experiences ever. Pre-orders mark the first step towards a new era of innovation.”

Experts highlight the significance of Apple’s coordinated release strategy, noting that synchronized pre-orders and product launches across multiple device categories provide a unified user experience. Julia Anderson, a technology analyst at Capital Insights, commented, “Apple’s focus on ecosystem integration—from the iPhone to wearables like the Apple Watch—shows their commitment to delivering seamless performance and user satisfaction.”

The pre-order period offers various deals and carrier discounts, with some customers able to save up to $1,100 through bundled offers and trade-in programs. Buyers also have the option to pick up their new devices in-store or enjoy home delivery for added convenience.

Looking forward, Apple’s iOS 26 brings significant software upgrades including enhanced AI-powered personal assistant features, privacy-focused innovations, and refined interface elements. This software complements the hardware upgrades, ensuring users benefit from faster, smarter, and more personalized device interactions.

In summary, Apple’s pre-order launch for the iPhone 17 series and related devices kicks off an exciting chapter for tech enthusiasts and everyday consumers alike, combining cutting-edge technology with accessible purchasing options. Customers are encouraged to act swiftly as initial stock is expected to sell out quickly.